Brands are pouring billions into retail media and point-of-sale campaigns — but most of it still runs on hope. What works? What converts? What gets ignored? Without data, you’re guessing.
The Solution
We Make Physical Marketing Measurable
Our attribution platform connects sensors, AI, and campaign logic to any in-store asset:
Endcap promos
Digital signage
Vending machines
ESLs & price tags
Cooler doors
Floor graphics
Checkout areas
No matter where your message lives, we turn shopper interaction into measurable insight.
Marketing Attribution You Can Actually Use
Real-time performance dashboards
ROI reporting by format, message, and SKU
Creative scoring & A/B testing tools
API access for agencies or retail media networks
Location & demographic filtering
Designed for CPG, Retailers, and Agencies
Brand Managers
Know which message moves the needle.
Retailers
Prove value to suppliers. Build retail media revenue.
Marketers
Launch, test, and scale campaigns with real feedback.
Analysts
Slice by audience, message, time, or store to get the full picture.
Why We're Different
We don’t rely on receipts or surveys.
We don’t need a POS system.
We don’t care if your message is digital or printed.
If it’s in-store, and it affects behaviour — we track it.
From Media to Shelf — Know What Worked
The TAC platform offers four modular layers of attribution to match your campaign goals, store type, and content complexity.
TAC Base
What It Adds: AI Ad Scoring + Campaign Manager
Use Case: Track traffic & engagement hotspots
TAC + Sense
What It Adds: Footfall & Dwell Time Sensors
Use Case: Track traffic & engagement hotspots
TAC + Vision
What It Adds: Age, Gender, Emotion Detection
Use Case: Tailor content to real people
TAC + Convert
What It Adds: Real-Time Pickup Tracking
Use Case: Know which ads convert at the shelf
TAC + Audio
What It Adds:AI voice targeting at the pump
Use Case: Drive in-store sales with contextual audio ads