TAC + Base
Take the Guesswork Out of Your Creative
Score, schedule, and test digital content across your in-store screens -
no sensors required.
TAC Base is your entry point into intelligent in-store marketing.
Combining digital signage with our AI-powered CMS, it helps brands:
- Score ad creatives before deployment
- Distribute individual content across screens and locations
- Manually track campaign performance and uplift
- Compare creative variations in real time
Perfect for brands launching new products, running regional A/B tests, or optimizing campaigns on a budget.
Use Case Snapshot: Regional Snack Brand Launch
1. Test Ad creatives
Test 5 ad creatives in 30 convenience store locations. Each ad is scored for:
- Clarity
- Call-to-action strength
- Attention potential
2. After 2 weeks
- The top-performing ad drives 22% more aisle visits
- Underperforming creatives are swapped out mid-campaign
- No sensors were needed to get clear insights
3. RESULTS
- Better ads, faster decisions, smarter spend.
Key Features
AI-Powered Ad Scoring Engine
Score messaging, layout, and impact before launch
Campaign Scheduler
Assign creatives by store, time, and screen
Live Comparison Dashboard
Compare creatives side-by-side mid-campaign
Manual Attribution Tools
Track performance by region, store type, or message
Benefits
Improves Creative Quality
See which ads work before they go live
No Sensors Required
Great for budget-conscious or early-stage testing
Live Optimization
Swap or reassign creatives without reproduction
Campaign-Level Reporting
Understand uplift by content, not just by store
Installation & Setup
- Digital Display Screen
- Remote activation of Campaigns
- No sensors or data feeds required
- Training delivered virtually
- Ready in < 1 day per location
Is TAC Core Base Right for You?
Installation & Setup
- Regional or challenger brands
- New product or packaging tests
- Promotions with time or location-specific offers
- Retailers launching a basic Retail Media Network