TAC + Audio
AI Audio Targeting at the Pump
TAC Audio is a dynamic audio advertising solution designed for fuel stations that turns each pump into a personalized sales assistant.
Leveraging AI, demographic recognition, and contextual variables (weather, time, vehicle type, etc.), TAC Audio delivers short, hyper-targeted audio ads to consumers at the moment of fueling – boosting in-store foot traffic and driving incremental in-store purchases, especially for prepared foods.
It seamlessly integrates with the TAC CMS to generate lifelike, situation-aware voice ads in real-time, helping C-Stores move beyond static messaging into adaptive, one-to-one experiences.
Key Features
Real-Time Demographic Recognition
Audio Ad A/B Testing Module (multi-variant learning model)
Text-to-Speech Integration with dynamic voice/tone selection
AI Campaign Manager Wizard to set audience, promotions, voice tone & logic
AI Insights & Auto-Optimizations
Conversion Attribution via in-store Optical Sensors
Vehicle Type Detection for behavioral context
Context Engine using:
- Time of Day & Day of Week
- Weather Conditions
- Local Events
Benefits
- Turns the fuel pump into a 1:1 interactive sales channel
- Reduces wasted ad spend by targeting high-intent consumers
- Enhances consumer experience with contextual relevance
- Increases in-store footfall and prepared food sales
- Offers measurable attribution for each ad variant
- Empowers retailers with AI-driven insights & optimizations
Installation & Setup
- Hardware Installation: Ultrasonic Directional Speakers mounted per pump (pole or canopy), powered via weather-safe enclosures.
- Sensor Pairing: Each speaker is paired to a Pump Vision zone.
- WiFi to Campaign Manager platform.
- Setup Time: ~2–3 hours per site.
-
Ongoing Management: Fully automated or
optionally managed by the brand/store via
Campaign Manager UI.
Use Case Snapshot:
A regional C-Store brand rolls out AdCore Audio across 50 locations to promote their new promotion pool.
Target promotion pool
Demographic: Female, 18–24
Vehicle: Compact Car
Time: Friday, Late Afternoon
Weather: Mild Event
Nearby: College football game
Voice: Casual, Gen Z tone female voice
Audio Ad:
“Game night snacks? We’ve got you. Energy drinks and protein bars on special just for you inside!”
Time: Friday, Late Afternoon
Weather: Mild Event
Nearby: College football game
Voice: Casual, Gen Z tone female voice
Audio Ad:
“Game night snacks? We’ve got you. Energy drinks and protein bars on special just for you inside!”
Demographic: Male, 25–40
Vehicle: Pickup Truck
Time: Morning
Weather: Cool
Voice: Confident, casual male voice
Audio Ad:
“Hey there, headed to work? Fuel up inside too – our hot breakfast burritos and coffee combo are waiting for you. Just $3.99 today only.”
Time: Morning
Weather: Cool
Voice: Confident, casual male voice
Audio Ad:
“Hey there, headed to work? Fuel up inside too – our hot breakfast burritos and coffee combo are waiting for you. Just $3.99 today only.”
Demographic: Female, 30–45
Vehicle: SUV
Time: Afternoon
Weather: Warm
Voice: Friendly, upbeat female voice
Audio Ad:
“Need a quick pick-me-up? Iced coffee and a muffin, just $2.50. Step in and treat yourself before the next stop!”
Time: Afternoon
Weather: Warm
Voice: Friendly, upbeat female voice
Audio Ad:
“Need a quick pick-me-up? Iced coffee and a muffin, just $2.50. Step in and treat yourself before the next stop!”
Demographic: Male, 45–60
Vehicle: Sedan
Time: Evening
Weather: Hot
Voice: Relaxed, deep male voice
Audio Ad:
“Long day? Cool down with a chilled energy drink and a snack – grab the combo in-store now, only $3.25.”
Time: Evening
Weather: Hot
Voice: Relaxed, deep male voice
Audio Ad:
“Long day? Cool down with a chilled energy drink and a snack – grab the combo in-store now, only $3.25.”
Performance Insight (Live Dashboard)
TotalAudio Plays
0
Attributed Conversions
0
Uplift from Control Stores
0
%
Burrito + Coffee
Top Performing Message
| Feauture / Tier | AdCore Base | AdCore + Sense | AdCore + Vision | Adcore + Convert | AdCore + Audio |
|---|---|---|---|---|---|
|
Core Function |
Campaign Manager + Ad Scoring |
Adds OTS/LTS via mmWave or ToF sensors |
Adds age, gender, emotion, gaze tracking |
Adds product pickup (conversion) tracking |
Adds audio targeting with AI-driven voice prompts |
|
Screen control |
|
|
|
|
|
|
Campaign Scheduling |
|
|
|
|
|
|
Ad Scoring Engine |
|
|
|
|
|
|
Footfall Tracking (OTS) |
– |
|
|
|
(via mmWave + audio trigger) |
|
Dwell Time (LTS) |
– |
|
|
|
|
|
Age & Gender Detection |
– |
– |
|
(if Used with Vision) |
(for Voice matching) |
|
Emotion Recognition |
– |
– |
|
(if Used with Vision) |
– |
|
Gaze Time / Engagement |
– |
– |
|
(if Used with Vision) |
– |
|
Product Pickup Tracking |
– |
– |
– |
|
– |
|
Real-Time Attribution Dashboards |
Basic Manual |
Enhanced with sensor data |
Enhanced with demographic overlays |
Full attribution funnel |
Audio ad attribution based on in-store behavior |
|
POS-Free ROI Insights |
Limited |
|
|
|
|
|
Dynamic Content Adjustments |
Manual |
Time-based or bahavior-based |
Demographic/emotion-based |
Live product-triggered switching |
Real-time AI generated audio ads based on context |
|
Best For |
Creative A/B testing, Campaign QA |
Measuring screen engagement, Location benchmarking |
Targeted messaging, Demographic segmentation |
Full ROI modelling, Demographic segmentation |
Increasing pump-to-store conversions with personalized voice ads |
|
Installation |
Screen + Campaign Manager |
Adds mmWave sensor |
Adds 3D optical overhead sensor |
Adds shelf Time-of-Flight sensors |
Adds outdoor speaker + 3D optical overhead sensors + AI TTS |
|
Sensor Setup Time |
– |
<10 mins per zone |
+-1 hour (calibration required) |
+-30mins |
4-5 hours (weatherproof pole mount + ceiling) |