TAC + Convert
Where Marketers become Shelf Traders
Tie every screen view to a real-world result. AdCore + Convert links creative exposure to live shelf-level conversions.
TAC + Convert delivers end-to-end attribution
By combining the power of digital screens, demographic sensors, and real-time product pickup tracking via Time-of-Flight shelf sensors. Built on the TAC Vision stack, this is your most complete attribution layer — ideal for measuring campaign ROI, validating promotions, and optimizing content in the moment.
It’s attribution that tracks every step:
Saw the screen or merchandising content
Paused to look
Picked up the product
Use Case Snapshot: Premium Snack Brand Testing CTA's
1.Campaign
A premium snack brand runs an in-store campaign across 30 Grocery using TAC + Convert. It tests two creatives:
- Ad A: “Try Our New Flavors”
- Ad B: “Grab One Today – Limited Time Offer!”
2. Sensor insights
- Ad B drives 21% more product pickups
- Engagement peaks during morning & midday when messaging aligns with snacking moments
- Locations with longer screen dwell time show stronger pickup correlation
3. Mid-Campaign Optimization
- Swapped underperforming creative
- Targeted messaging by time-of-day
- Used live dashboards to track SKU-specific lift
4. RESULTS
- +26% increase in product pickups
- +Campaign ROI confirmed without needing POS access
Benefits
Track the Full
Funnel
From attention to conversion in one platform
Optimize Content
Live
Replace underperformers mid-campaign
Prove ROI Without
POS Access
No surveys. No guesswork. Just data.
Perfect for New
Product Launches
Validate demand at the shelf — real time
Installation & Setup
- Includes 3D Vision Sensor (screen or ceiling mount) + Time-of-Flight Sensor
- Shelf sensors attach magnetically or via mounts
- Requires power rail and gateway
- Setup in 30 mins per endcap
- Calibration supported remotely
Is TAC + Convert Right for You?
- Promotions where action > awareness
- Retailers validating trade media or secondary displays
- Teams that need data-rich reporting for internal or agency proof
- CPG brands launching new SKUs or packaging or simply need constant real time data