TAC + Sense
See Who Stops, Stays, and Engages
Add footfall and dwell-time attribution to your screens with plug-and-play sensor
integration.
TAC + Sense enhances your in-store campaign intelligence
TAC + Sense enhances your in-store campaign intelligence by tracking how many people pass by your screen or point of purchase zone (Opportunities to Sell, or OTS) and how long they linger in the purchase zone (Likelihood to Sell, or LTS).
It builds on TAC Base by integrating compact mmWave radar sensors that capture real-time foot traffic and dwell behavior — giving you a behavioral layer of attribution.
Perfect for brands testing promotions, analyzing peak hours, or comparing campaign performance across store layouts.
Use Case Snapshot: National Beverage Brand at Fuel Stations
1. Promote new product
A CPG brand deploys AdCore + Sense in 50 fuel station C-stores to promote a new energy drink. The sensors reveal:
- Higher LTS during midday hours (12–2 PM)
- Lower engagement in early AM and post-commute hours
- Specific locations with stronger cooler-zone traffic
2. Actions taken
- Shifted screen schedules to target peak dwell-time slots
- Ran A/B tests comparing sensor vs. non-sensor stores
- Used OTS/LTS benchmarks to evaluate campaign ROI
3. RESULTS
- +13% screen engagement uplift and data-driven decisions that scale.
Key Features
Footfall Tracking (OTS)
See how many people walk by your digital screens
Dwell Time Measurement (LTS)
Understand when and low long customer linger in the purchase zone
Sensor-to-CMS Integration
All data flows into your Campaign Manager dashboard
Real-Time Attribution Tags
Measure ad effectiveness based on human behavior — not just sales
Benefits
Track Store-Level Engagement
Know which stores or times generate true attention
Optimize by Hour, Not Day
Trigger creative based on real-world behavior
A/B Test Content With Confidence
Compare OTS & LTS across campaigns or stores
No POS Required
Attribution powered by real people, not just receipts
Installation & Setup
- Sensor mounts above each screen or purchase zone (or ceiling mount)
- Setup and calibration in under 10 minutes per zone
- Plug-and-play
- Fully integrated with TAC CMS
Is TAC Core + Sense Right for You?
- Brands running location-based promotions
- Retailers seeking store-by-store performance metrics
- Campaigns designed to increase footfall or shelf interaction
- Environments where POS or loyalty data is only available much later