TAC + Vision
Tailor Your Campaigns to the Faces That Matter
Go beyond footfall — track age, gender, gaze time, repeat visitors (loyalty) and emotion to personalize in-store media with precision
TAC + Vision adds powerful demographic and facial engagement insights to your in-store campaigns.
Built on the AdCore Base and Sense layers, it integrates a 3D Vision Sensor to detect:
- Age & gender
- Repeat visitors (loyalty, frequency & recency)
- Gaze time and facial emotion
- OTS (footfall) & LTS (dwell time)
This enables brands to segment screen engagement by actual audience — in real time — and adapt content to match.
Use Case Snapshot: Men’s Grooming Campaign in Grocery
1. Launch new product
A national CPG brand launches a new men’s grooming line across 20 stores. With TAC + Vision, the team identifies:
- Peak engagement among males aged 25–45 from 5–7 PM
- Ads with minimalist, rugged designs generate higher gaze time and positive emotional response
- Locations near fitness-focused neighborhoods have higher dwell times and emotional resonance
2. Actions taken
- Re-optimized creative mid-campaign with “Post-Gym Freshness” messaging
- Scheduled premium units during post-work hours
- Used emotional reaction data to refine brand tone
3. RESULTS
- +18% gaze time per user
- +11% uplift in sales across optimized stores
Key Features
DEMOGRAPHIC DETECTION (AGE, GENDER, REPEAT VISTORS, RECENCY, FREQUENCY)
See who’s really looking at your screen
Facial Engagement Analytics
Track gaze time, dwell, and basic emotion (positive, negative, neutral)
Integrated with Campaign Manager
Trigger based content scheduling based on demographic response
Full Shelf-Zone Tracking
Visualize how long different audiences spend at the product zone
Benefits
Know Your Viewer, Not Just the View Count
Link real audience data to content performance
Improve Targeting Accuracy
- Focus media spend on peak segments
- Target repeat visitors with unique messaging
Run Rapid A/B Demographic Tests
Test creative impact across genders and age bands in real time
Emotional Feedback Without Surveys
Use emotion data to fine-tune tone and layout
Installation & Setup
- Screen or ceiling-mount 3D vision sensor
- Requires power and WiFi/LAN
- Installed by certified techs
- Auto-integrated with AdCore dashboard
Is TAC + Sense Right for You?
- Brands needing campaign proof for trade marketing teams
- Chains that want to compare consumer engagement across neighborhoods, target audiences or times
- Media buyers seeking stronger insights than OTS alone